The simple act of switching on music can increase footfall, motivate your staff and encourage customers to spend more.
Independent MusicWorks research proves how music is something worth paying for:
- AFor customers who like to hear music in venues, a third of customers are willing to pay 5% more in businesses that play music
- Amongst employees who like to hear music in the workplace, 74% said they enjoy going to work more when music is being played, and a third are less likely to take time off sick
- Among customers who like to hear music in stores, more than half said they spend more time in a shop that plays music
- 91% of pub goers surveyed like to hear music when they go to pubs/bars - two-thirds of pub goers who like to hear music in pubs said they would not return to their faviourite bar if the music was turned off
- 81% prefer hair salons that play music
- 92% of gym users like to hear music as they work out
- 86% of people that like to hear music in surgery waiting rooms say music in the waiting room makes them feel more relaxed
With a PPL music licence costing from as little as 18p a day, UK businesses are reaping the benefits of playing recorded music in public.
Please note, businesses that play music in public will, in most instances, require a licence from both PPL and PRS for Music. Find out more.
MusicWorks is a research project commissioned jointly by PPL and PRS for Music and conducted independently by Entertainment Media Research.
Discover more MusicWorks research.
*Source: Research was conducted by VisionCritical in April 2012 among 1,000 UK businesses and Entertainment Media Research in 2009 among 2,000 UK consumers. EMR also conducted the research in 2010 among 400 small retailers, hairdressers, offices and factories.