The British Music Embassy unveils full 2018 SXSW line-up

A BBC Radio 1Xtra line-up headlined by AJ Tracey on 16 March completes the British Music Embassy programme.

11 showcases of hotly-tipped British music will return to the festival in Austin, Texas, 11 – 17 March 2018 alongside three specially programmed international networking events hosted by the British Music Embassy partners.

The British Music Embassy returns to SXSW in 2018 for its 11th year with six night time official SXSW showcases in partnership with AIM, BBC Music, the Department for International Trade (DIT), PPL and PRS for Music.  The showcases will put a spotlight on the best of new British music and will take place at the Latitude 30 venue in Austin, Texas, 11–17 March 2018. 

The line-up for the BBC Radio 1Xtra showcase taking place on Friday 16 March can now be revealed with AJ Tracey headlining alongside Yungen, Yxng Bane, Big Zuu and Silvastone.  The evening will be hosted by DJ Target.

In addition to the night time showcases, The British Music Embassy will host three specially-programmed daytime international networking events on 14, 16 and 17 March, also at the Latitude 30 venue.  Full details below:

Wednesday 14 March – Brunch with the Brits

10.30am – 12.30pm 

These two hours give you the chance to meet and put questions to the British Music Embassy partners over brunch, including representatives from AIM, BBC, PPL, PRS for Music, PRS Foundation, and DIT (Department for International Trade), all of whom will be in attendance to give you information on their services and how they may be able to help you develop your business internationally. DIT will have representatives from the USA and UK.

Friday 16 March – Country Connections: ‘A focus on USA’ (speed meetings)

10.30am – 12.30pm

Networking event coordinated by DIT and the international Music Export Offices, Sounds Australia and CIMA, where participants have the chance to meet industry from the USA.

Saturday 17 March – Country Connections: ‘It’s a Small World’ (speed meetings)

11.00am – 12.30pm

Networking event, coordinated by DIT and the international Music Export Offices from the UK, Canada, New Zealand, Ireland and Australia, which encourages international delegations to meet as many businesses as can be put in front of you in the time available. These quick-fire meetings aim to facilitate introductions and broker business connections with people and companies from around the world.

The British Music Embassy at Latitude 30, SXSW 2018 - full night time showcase line-up:

Monday 12 March – DIY presents

LIFE, Our Girl, Francobollo, Catholic Action, Boniface, Breakfast Muff.

8pm – 2am.

Tuesday 13 March – BBC Music Introducing presents in association with PRS Foundation

Touts, Bugzy Malone, Pale Waves, Rachel K. Collier, Jerry Williams, Himalayas.

DJ host: Huw Stephens.

8pm – 2am.

Wednesday 14 March – BBC Radio 2 presents in association with PPL and PRS for Music

Nina Nesbitt, Gaz Coombes, Sam Fender, Frank Turner, Jade Bird, Rhys Lewis.
DJ host: Jo Whiley.

8pm – 2am.

Thursday 15 March – BBC Radio 6 Music presents in association with AIM

IDLES, Goat Girl, Girl Ray, Shopping, LIFE, Nilüfer Yanya.
DJ host: Steve Lamacq.

8pm – 2am.

Friday 16 March - BBC Radio 1Xtra presents in association with PPL and PRS for Music

AJ Tracey, Yungen, Yxng Bane, Big Zuu, Silvastone.
DJ host: DJ Target.

8pm – 2am.

Saturday 17 March - BBC Radio 1 presents in association with DIT

Benin City, NOT3S, Suzi Wu, IDER, Superorganism.

DJ host: Huw Stephens

8pm – 2am.

The British Music Embassy at Latitude 30, SXSW 2018 - full daytime and warm-up line-up:

Sunday 11 March - Kycker presents British Music Embassy warm-up

LIFE, Wyldest, Emme Woods.

8pm - 11pm.

Wednesday 14 March – British Music @ SXSW presents

Shame, IDLES, Our Girl, Doe, Breakfast Muff.

2pm - 6pm

Thursday 15 March – Output Belfast presents

Touts, *repeat repeat, Joshua Burnside, TBC, The Lost Brothers.

2pm – 6pm.

Friday 16 March – British Music @ SXSW presents

Lucy Spraggan, Colin Macleod, Flyte, Findlay, The RPMs.

2pm – 6pm.

Saturday 17th March - British Music @ SXSW presents

Beating Heart, Lucy Rose, Otzeki, Francobollo, Benin City.

2pm – 6pm.

P-C Rae, Event Producer for The British Music Embassy commented“With so many obstacles on the path to success for an artist, not least the brutal cost of trying to break America, it is so, so important that we are able to offer the acts that make this investment the best possible chance to shine at SXSW.  With gold standard backline from Marshall, great crew from Cato, a mighty Tannoy PA and a beautiful desk from Allen & Heath, we feel that The British Music Embassy offers an unparalleled showcasing platform in Austin for new British acts often playing the US for the very first time.”   

For further information or interviews, please contact:

Clive Drew, PR Manger, PPL 0207 534 1262 / 07703 729095

Or visit: / @ppluk

Marni Wandner, Sneak Attack Media +1 212.481.3400 / +1 917.992.2530 /