London digital agency helps PPL ensure businesses and broadcasters can play music legally, and performers and record companies to claim royalties online.

Leading digital agency, ORM London, has redesigned the PPL website, www.ppluk.com, to enhance its usability and streamline user journeys for its main audiences – licensees, who play music in public and record companies and performers who make music. PPL was unhappy with the previous website experience with increasing numbers of users dropping off the site, leading to increases in emails and calls for information. ORM London was chosen to redesign and streamline the whole user journey, to help simplify the world of music licensing and royalty payments.

ORM London created interactive wireframes for the entire site and performed live testing with individual user groups to gain feedback on the journey and content.

"We wanted the new site to look great but above all to be simple and functional for our audiences helping them to understand what we do, the need for a music licence as well as information about royalty payments for our members," said Kate Bridgman, Head of Marketing at PPL. "A number of agencies pitched for the redesign but we chose ORM London because of their creativity, technology know-how and focus on achieving PPL's business goals. We're delighted with the result and have had some great initial feedback on the design and ease of use."

The new homepage contains two key banners labelled 'I Play Music' and 'I Make Music' with key questions detailed under each. Answers are displayed when a visitor rolls their cursor over the content. Users can then click through to a section of the site relevant to them and quickly find targeted information, e.g. if they need a music licence and how to apply for one.

"PPL offers an important but complex proposition with two very different audiences using the same site," said Roberto Sodano, account director at ORM London. "The company was keen to simplify its message and drive engagement from the outset, which is why we worked closely with PPL to overhaul the language, signposting and terminology of the site, refocusing on what the end-user needed, as well as improving the design and user journey."