British Music Embassy at SXSW

Latitude 30, Austin, Texas

The British Music Embassy returns to SXSW in 2019 for its 12th year with six nighttime official SXSW showcases in partnership with AIM, BBC Music, BPI, the Department for International Trade (DIT), PPL, PRS for Music and the PRS Foundation.  The showcases will put a spotlight on the best of new British music and will take place at the Latitude 30 venue in Austin, Texas, 11–16 March 2019.

Every year, The British Music Embassy takes over the venue for the week, playing host to some of the most exciting UK talent. With a widespread across a variety of genres from brand new grassroots bands to more established artists, these showcases have become the go-to hub for many SXSW goers.

Legendary DJ Steve Lamacq will also be broadcasting live from SXSW for BBC Radio 6 Music on 14 and 15 March.

PPL is taking part in three events at the BME in 2019. Peter Leathem will be featured on UK Music’s Brexit panel on Wednesday, and PPL is presenting two showcases alongside PRS for Music on Friday and Saturday, full details below.

Tuesday 12 March

4.30pm – 5.30pm at the British Music Embassy

UK Music presents: How do we maintain the UK music industry’s global success after Brexit?

The UK’s influential Digital, Culture, Media and Sport (DCMS) Select Committee and senior music industry executives will consider the international implications, challenges and opportunities for music and talent development following the UK’s decision to leave the European Union.

Michael Dugher (CEO, UK Music) (Chair)
Damian Collins MP (Chair, UK House of Commons DCMS Select Committee)
Julie Elliott MP (Member, UK House of Commons DCMS Select Committee)
Peter Leathem (CEO, PPL)
Nigel Elderton (Chair, PRS for Music)
Vanessa Reed (CEO, PRS Foundation)

If you are interested in attending the panel you can register online

Friday 15 March

BBC Music Showcase at the British Music Embassy presented by PPL and PRS for Music

Her’s – 1am
The Comet is Coming – 12am
Bad Sounds – 11pm
Dylan Cartlidge – 10pm
Annabel Allum – 9pm
Ferris and Sylvester – 8pm

Hosted by Huw Stephens and Steve Lamacq

Saturday 16 March

BBC Radio 1 Showcase at the British Music Embassy presented by PPL and PRS for Music

Easy Life – 1am
The Amazons – 12am
Celeste – 11pm
Anteros – 10pm
Boy Azooga – 9pm
Apre – 8pm

Hosted by Huw Stephens

For the full schedule of activity at the British Music Embassy in 2019 visit

point Latitude 30, San Jacinto Boulevard, Austin, TX, USA